The Waverly on Lake Eola
During my time at Ten|United Advertising in Orlando, Florida, I had the pleasure of being the lead designer on this beautiful brochure for The Waverly on Lake Eola. We chose a paper that was already embossed with shine and wavy pattern, then used Pantone inks to provide a crisp and bright color coverage. The first page of the brochure is slightly transparent allowing for subtle story-telling and layers of textures through the die cut on the cover. Our creative team was led by Judy Hodge and our copywriter was Marcia Lusk – a fun team all around. Our work on this piece won a Silver Addy for the agency.
ROLE: art direction, stationery suite, brochure design, print production management